The request to establish Marketing Analytics Concentration in the MBA Program and create MBAD 6283

Date: February 25, 2016
To: Belk College of Business
From: Office of Academic Affairs
Approved On: February 3, 2016
Approved by: Graduate Council
Implementation Date: Spring 2016

Note: Deletions are strikethroughs. Insertions are underlined.

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Concentration and Elective Component (a minimum of 12 credit hours)

Students complete at least twelve hours of elective courses specified for a concentration or as free electives. Students may enroll in electives as soon as they complete the prerequisite for each course. MBAD 6890 (Directed Individual Study) and MBAD 7090 (Special Topics in Business) may be included in a concentration with permission of the MBA Director or Department Chair.

Concentration and elective requirements:

Prerequisite: MBAD 6270 or permission of MBA Director unless otherwise noted

Choose a minimum of 12 credit hours from the following courses:

MBAD 6272: Marketing Analysis and Decision Making

MBAD 6276: Consumer Analytics

MBAD 6277: Social Media Marketing and Analytics

MBAD 6278: Innovation Analytics

MBAD 6283: Mobile Marketing and Analytics

MBAD 6283. Mobile Marketing and Analytics. (3) Prerequisite: MBAD 6270 or permission of MBA director. The utilization of mobile platforms, architecture and security in marketing strategy and tactics. Topics include developing an integrated mobile marketing campaign and global mobile marketing strategy. Understand how to analyze mobile data and the emerging market opportunities. Cross-listed as DSBA 6283 (Spring)