The request to create MBAD 6276

Date: May 20, 2013
To: Belk College of Business
From: Office of Academic Affairs
Approved On: April 5, 2013
Approved by: Graduate Council
Implementation Date: Summer 2013

Note: Deletions are strikethroughs. Insertions are underlined.

Catalog Copy

Course prefix MBAD (Masters of Business Administration)

Course number 6276

Course title Consumer Analytics

Credit hours (3)

Prerequisites MBAD 6171 (Marketing Management) or permission of the MBA director

When course offered Every year in the fall semester

MBAD 6276. Consumer Analytics. (3) Prerequisite: MBAD 6171 or permission of the MBA director. The utilization of analytics techniques in marketing decision-making and consumer strategy. This involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, pricing and promotion (Fall)